The Football Foundation for Africa

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Contact Information

Contact

Brian Wesaala

founder_director

Mailing Address

P.O. Box 22918 - 00100, Nairobi, Kenya

Physical Address

The Convex, 7th Floor, Riverside Lane, Nairobi

Date Registered: 2020-01-24

About The Football Foundation for Africa

The Football Foundation for Africa (FFA) is a pan-African platform advancing football as infrastructure for governance reform, youth development, and inclusive growth. Founded to address structural gaps in African football ecosystems, FFA operates at the intersection of sport, public policy, investment, and grassroots system-building.

At the core of FFA’s work is the Football as Infrastructure (FaI) model, which positions football ecosystems—academies, leagues, tournaments, and community hubs—not merely as entertainment platforms, but as deployable social and economic infrastructure. Through this approach, football becomes a channel for delivering public goods including health services, safeguarding standards, education pathways, workforce readiness, and community resilience.

FFA operates through four interconnected platforms:

  • Africa Football Business Summit (AFBS) – the continent’s leading football policy and investment convening, bringing together ministers, federations, investors, development actors, and industry leaders to align strategy and accelerate ecosystem reform.
  • Africa Football Development Network (AFDN) – a grassroots delivery and capacity-building network connecting football communities across multiple countries, serving as the implementation backbone for pilots, governance strengthening, and ecosystem development.
  • Africa Football Business Show (AFBShow) – a year-round conversation and ecosystem-building platform that translates summit dialogue into ongoing engagement, practical insights, and structured collaboration across the African football industry.
  • Africa Football Industry Networked Innovation Community (AFINIC) – a policy and research community producing white papers, ministerial briefings, and applied governance frameworks to support evidence-based decision-making.
    Through these integrated platforms, FFA strengthens institutional capacity, supports investment readiness, facilitates cross-ministerial dialogue, and builds structured partnerships between grassroots actors and global innovation providers.

FFA’s long-term vision is to build African football systems that retain value, protect young people, strengthen institutions, and position sport as a strategic pillar of sustainable development across the continent.

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Legal Status

Company Limited by Guarantee (CLG)

Organization Type

Nonprofit Organizations

Areas of Focus

Main Focus Sector

Economic Development & Employment

Other Focus Sectors

Economic Development & EmploymentEducation & LearningGender Equality & Women EmpowermentHealth & WellbeingYouth Empowerment & Skills Development

Target Populations

Children & YouthMen & BoysRural CommunitiesWomen & Girls

Intervention Strategies

Capacity Building & Technical Assistance | Policy, Advocacy & Systems Reform | Network-Building & Collaboration | Product & Service Development

UN Sustainable Development Goals (SDGs)

SDG 3SDG 4SDG 5SDG 8SDG 9SDG 13
SDG 3 - Good Health and Well-being | SDG 4 - Quality Education | SDG 5 - Gender Equality | SDG 8 - Decent Work and Economic Growth | SDG 9 - Industry Innovation and Infrastructure | SDG 13 - Climate Action

Operational Details

Operational Regions

MombasaNairobiTurkanaUasin Gishu

Number of Staff

1-10

Projects (3)

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Youth Empowerment Initiative

Providing vocational training and mentorship for 500 at-risk youth in Nairobi.

Active

Budget: $50,000

Kisumu Health Outreach

Mobile clinics offering free maternal healthcare services in rural Kisumu.

Active

Budget: $75,000

Women in Tech Scholarship

Funded university education for 20 young women pursuing careers in technology.

Completed

Budget: $40,000

Additional Services

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Information about miscellaneous services offered by the organization will be displayed here.