Bridging The Gender Digital Divide: Accelerating Women-Led Businesses

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Project Snapshot

Ask Amount

KES 1,095,000

Project Stage

Pilot

Launch Date

Wednesday, January 31st, 2024

Project Manager

Zeddy Misiga

Project Partners Inc

Wymbee Technologies County Government of Kisumu Civil Society Organizations Private Sector TVETs Telcos

Project Summary

The Accelerating Women-Led Businesses project bridges the digital divide for women entrepreneurs in Kisumu. It provides training and integration with digital platforms to enhance market access and business growth.

Intervention Areas

Community-Led DevelopmentDigital Health / HealthTechDigital Infrastructure & ConnectivityDigital SkillsLiteracy & InclusionEconomic Empowerment of WomenFaith-Led Community DevelopmentFinTech & Digital Financial ServicesTrade & Market AccessWomen's Rights & Leadership

Target Population

Low-Income Individuals & FamiliesVulnerable or Marginalized Populations (General)

Problem Statement

Only 35% of women in Kenya use advanced digital services compared to men. Women-led businesses in Kisumu lack the skills and tools to leverage the digital economy, limiting their revenue potential.

Proposed Solution

The project offers training in digital marketing and record-keeping while facilitating access to digital payment and e-commerce platforms. It targets 80 women entrepreneurs for intensive upskilling.

Expected Impact

Outcomes include increased revenue, expanded market reach through online presence, and improved business management. The project reduces gender inequality in the digital economy.

Sustainability Plan

Sustainability is fostered by transitioning the project to women's business associations. Collaboration with TVETs and county governments ensures the training curriculum is embedded in local institutions.

Budget Breakdown

Title Amount (KES) Notes